The Hidden Costs of Manchester City's Rule-Breaking
Picture a scenario where Manchester City never utilized controversial contracts to assemble a squad that clinched three Premier League titles, an FA Cup, and three EFL Cups.
If City thrived, it meant others suffered. The fallout extends beyond just the teams that finished behind them or battled in cup finals.
The ramifications are significant, affecting Champions League qualifications, relegation battles, and the distribution of Premier League prize money. Between 2009 and 2018, thirty-five clubs shared the English top flight, and each could argue they felt the financial sting of City’s actions.
City maintains their innocence and is currently appealing the findings. However, the current verdict holds them accountable for inflating sponsorship revenues by a staggering £830 million, along with an additional £90 million in expenses.
Removing that inflated income could fundamentally alter the competitive dynamics of the league.
When Sheikh Mansour acquired Manchester City in 2008, the club was a far cry from the powerhouse it is today. After finishing fifth in 1991-92, the last season before the Premier League's inception, City’s highest finish until 2004-05 was eighth.
The influx of Abu Dhabi funds, which the Premier League’s independent commission labeled a “disguised funding scheme,” escalated the club’s sponsorship revenues from levels comparable to Stoke City’s to eventually surpassing even Manchester United's.
City’s ascent has been remarkable, finishing fifth in 2009-10 and never dropping out of the top four since. But did this financial backing rob other clubs of opportunities for success?
This piece doesn’t aim to quantify compensation that clubs might pursue, nor does it assert that any specific team would have avoided relegation or secured a Champions League spot. Instead, it raises the question of how a dramatically different City, without such vast financial resources, might have altered the landscape of English football.
Consider the domestic impact: lost prize money due to league standings, missed Champions League earnings, Europa League payouts, relegation consequences, and the weight of cup final losses.
The total potential financial impact of City’s actions on other clubs is estimated at an eye-watering £844 million.
This figure includes £188.2 million from Premier League placing money, £349.7 million from relegation costs, £217.8 million in missed Champions League earnings, and £88.3 million related to domestic cup competitions and the Europa League.
These calculations stem from verified prize money across those seasons. For Premier League placing money, each team finishing below City potentially missed out on one placement payment. As for relegation, it reflects the minimum Premier League value for the next season minus the parachute payments received.
In Champions League earnings, we analyzed City’s revenue from subsequent seasons and deducted the Europa League prize funds for affected teams.
During this timeframe, City themselves amassed a staggering £1.17 billion in prize money: £812.3 million from the Premier League and £363.4 million from the Champions League, along with smaller sums from cup victories.
As former Tottenham manager Mauricio Pochettino pointed out, "We have lived through a period of deception. No type of punishment will make it possible to repair what was done."
His sentiment resonates, especially since Spurs finished just outside the Champions League slots four times during the eight seasons City qualified for Europe’s premier competition.
BBC Sport analyzed City’s Champions League earnings and deducted Tottenham’s Europa League revenues. Over the four seasons Spurs missed out, City collected £148.2 million from the Champions League, while Tottenham earned merely £29.9 million from the Europa League.
The 2014-15 season showcased the most pronounced disparity, with City finishing second while Spurs came in fifth. City’s Champions League semi-final run netted them £71.2 million, contrasted with Spurs’ £17.7 million from the Europa League—creating a £53.5 million gap.
Tottenham also trailed City in the Premier League standings six times, resulting in a cumulative difference of £6.6 million in prize money. Interestingly, Spurs did benefit in the 2013-14 season, as their European qualification was tied to City’s EFL Cup win.
That season, Spurs collected £5.1 million from their Europa League campaign, which wouldn’t have been possible without City’s triumph.
Altogether, Spurs faced a net financial loss of £119.9 million across all competitions, illustrating the deep financial scars left by City’s actions.
The 2015-16 EFL Cup final was pivotal for Liverpool’s European ambitions. After a nail-biting penalty shootout defeat to City, Jurgen Klopp’s team finished eighth and missed out on European football.
Had Liverpool clinched that cup, they would have secured a Europa League spot, showcasing another layer of financial implications stemming from City’s actions.